McDonald’s brings back Happy Meals with books
Would you like “Green Eggs and Ham” with that?
McDonald’s is bringing back books in its Happy Meals. From Jan. 9 - 22, children’s Happy Meals will come with books and an activity in place of the more familiar plastic toy.
The company has partnered with the nonprofit Reading is Fundamental and HarperCollins for the book giveaway. Kids can get one of four books (none, unfortunately, by Dr. Seuss).
The titles that will be showing up with the Happy Meal are “If You Give a Mouse a Cookie” by Laura Numeroff, illustrated by Felicia Bond; “Big Nate: In a Class by Himself” by Lincoln Peirce; “Pete the Cat and His Magic Sunglasses” by Kimberly and James Dean and “Flat Stanley Goes Camping” by Jeff Brown, illustrated by Macky Pamintuan.
In a statement, Julie Wenger, senior director of U.S. marketing at McDonald’s, said the project is “part of a broader book strategy to combine the fun of the Happy Meal and support of our partners to inspire more family reading time.”
The companies plan to distribute 17 million books during the two-week giveaway.
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