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Google+ gets custom URLs, begins rollout to verified accounts

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Google has begun rolling out custom URLs to some verified accounts and pages on Google+, the company said Monday.

The Mountain View, Calif., company made the announcement on its Google+ profile page, which can now be found at plus.google.com/+googleplus.

The new feature, which has always been on Twitter and has been a part of Facebook for some time now, is currently limited to just some brand pages and celebrities, but Google said it will soon get to other users too.

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“While we’re not quite ready for everyone to start claiming their own custom URLs, we plan to expand the availability over time, so stay tuned!” the company said in a post.

A Google product manager also made a post about the new custom URLs, mentioning why custom URLs are helpful and in demand on Google+.

“A custom URL is a short, easy to remember Web address that links directly to your profile or page on Google+,” said Saurabh Sharma.

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Sharma then revealed a couple of accounts that have received the custom-URL treatment, including those of Hugo Boss, David Beckham, Hugh Jackman, Toyota, Britney Spears, Assassins Creed and Delta.

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