Comcast’s digital movie sales effort off to solid start
Cable giant Comcast’s move into selling movies via its Xfinity TV digital platform is off to a strong start.
According to a post on the company’s website, Xfinity was the No. 1 seller of digital versions of “Despicable Me 2” for the week that ended Dec. 3, topping Apple’s iTunes, Amazon and Wal-Mart’s Vudu. “Despicable Me 2” was made by Universal Pictures, a unit of Comcast.
Xfinity has also been the No. 1 seller of “The Hunger Games,” for the last two weeks. “The Hunger Games” was made by Lionsgate.
Actual sale figures for the two titles were not disclosed by Comcast.
PHOTOS: Behind the scenes of movies and TV
Comcast launched the digital sell-through service on Nov. 19. Subscribers who buy movies via Xfinity store the movies in a remote cloud. The movies can also be viewed on multiple platforms.
With over 21 million subscribers, Comcast has a large base of potential customers and hopes to tap into the approximately $20-billion home entertainment market.
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