Suddenly, it's cool to be cheap -- even among the wealthy.

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Suddenly, it's cool to be cheap -- even among the wealthy.

Even the well-off are cutting back, hand washing their cashmere and eating in instead of dining out.
 
The fabulous version of frugal
Tastemakers and experts in fashion advise on how to wash fine fabrics, entertain and relax on a budget.
LIVING SMALL
Time bank takes root in Echo Park
Echo Park Time Bank is a new online community that trades time, services and expertise, like dog walking, housesitting or advice on how to start a ...
 
THE LIST
Designer outlet shopping in Los Angeles
YOU DON'T have to drive 200 miles for great outlet shopping. Sure, Cabazon and Camarillo have their mallish charms. But Trina Turk, Kitson and half a ...
STYLE SCOUT
Tarina Tarantino re-envisions Barbie
The spirit and the clothes are playful as the designer's version of the classic doll is celebrated.
 
COUNTDOWN TO BEIJING
The big game is in Olympics merchandising
What will be the collectibles of these Games? Mascots? Hats? A shoe? Log in and find out.
COUNTDOWN TO BEIJING
Fake Olympic merchandise is secretly for sale in China
Although the piracy police are cracking down, bootleg items are easy to find in Yatai Xinyang Fashion and Gift Market in Shanghai's Pudong district.
 
STYLESETTERS
L.A. designers make the cut on fashion shows
Emily Brandle and Ashley Paige take their dreams to the small screen on "Ashley Paige: Bikini or Bust" and "Project Runway" in hopes of making it big.
THE BIG DEAL
Shaun White's clothing line plays it tough
Target's limited-run streetwear collection bearing his name lands in stores.
 
'Brideshead Revisited' and Irish costume designer Eimer Ni Mhaoldomhnaigh
The world of wealth and privilege looks like fox stoles, purple satin capes and tailored suits.
THE ESSENTIALS
Board shorts get a bit shorter
J. Crew, Quiksilver, Insight, O'Neill, RVCA and Billabong pull back on the length of their lines.
 
SAND & STYLE
Pro surfer Erica Hosseini breaks the waves, dresses with style
The Southern California native lets her feminine side shine through out of the water, shedding a sporty image.
SHOP TALK
Surfing the stores along the Orange County coast
Hip shops in Huntington Beach, Newport Beach and Laguna are a cool complement to the U.S. Open of Surfing.
 
STYLE PROFILE
Designer Heidi Merrick's clothing line takes shape
She learned from dad Al Merrick of Channel Islands surfboard fame how important the silhouette and material are.
SHOPPING
Some wetsuits fail the green test
Patagonia is rethinking its neoprene design made from limestone.
 
BEAUTY
Women surfers share sun-protection secrets
Pro riders Kassia Meador, Katrina Petroni, Alana Blanchard and Sage Erickson give their favorites for keeping hair and skin healthy.
THE MANNERIST
Surfing etiquette
AH, SURFING. The sport of sinewy iconoclasts. No pesky umpires, no foul lines, no rules. Easy there, Kerouac. There is, in fact, an unspoken etiquette ...
 
L.A. LOOKBACK
In 1946, fame was in the future for several new Santa Monica lifeguards
IT WAS a moment of beginnings: 14 fresh-faced young men, still wet from the surf, standing ramrod straight at the end of the Santa Monica Pier. It was ...
THE LIST
Surfer Laird Hamilton will appear at the Santa Monica shop Sunday.
 
SHOPPING
World-class designers are changing the geography of L.A.
From Balenciaga to Alexander McQueen to Alberta Ferretti and Catherine Malandrino, it's the attack of the brand names.
TRENDS
High camp, for summer
Designers go outdoorsy with basics such as Geren Ford's scout-style dress, Tod's Aspen boot and Lauren Merkin's lumberjack-check clutch.
 
Essentials for chic camping
Whether you’re headed for the wilderness or just camping out in the office A/C, let us be your counselor.
BOOKS
'Camp Camp:' a hardcover homage to gawky teens in the great outdoors
Roger Bennett and Jules Shell mix campers' stories with letters home and scrapbook photos for a nostalgic look back at lazy days and first loves.
 
BEAUTY
With mosquito season in full force, learn to bite back
Protect yourself with repellent, cover up with clothing and avoid the swarms' happy hours of dusk and dawn.
DIY: How to make a friendship bracelet
With a few skeins of embroidery floss and a pretty button or coin, you can knot your own stylish band -- for less than $5.
 
DIY
Friendship bracelets grow up
No longer just for kids at summer camp, the bracelets for adults can come with bling, baubles and high prices.
THE LIST
The Running of the Brides, the legendary sale at Filene's Basement in Boston, promises that the wedding dress of your dreams can be had for as ...
 
STYLE NOTEBOOK
At Wimbledon, tennis stars are still scoring points for fashion
The sport has a long history of setting trends, from 1929's Lacoste alligator shirt to today's Williams sisters.
SHOPPING
Hypercolor is hot again
Remember when you could change the color of your clothes just by touching them? That '90s heat-activated trend is back.
 
PARIS SPRING COLLECTION
Kanye West offers a fashion show within a show
Another day, another outfit along the runways, and many of the pieces are from his own collection called Pastelle.
PARIS MEN'S SPRING COLLECTION
Paris show takes a bold look to the future
Obama-inspired styles displayed unbridled American optimism.
 
PARIS MEN'S SPRING COLLECTION
L.A. artist Brett Westfall makes his Paris runway debut
The co-owner of the Comme des Garçons guerrilla store downtown offers eight pieces painted with dots, stripes and bands of color.
SANTA MONICA
Grunts and tears during yoga stretch listeners' patience
Also, making a date via text messaging, acceptable or lame?
 
Undefeated’s Summer Kick Down party and shoe drive
The La Brea Avenue shop collects shoes and parties heartily to aid the East Los Angeles Community Youth Center.
BEAUTY
Makeup gets in on the anti-aging craze
Foundations are adding such ingredients as retinols and antioxidants that claim to help slow the aging process. To see what's beyond the surface, ...
 
Going back to the future: plastic watches
Swatch, Freestyle USA, Paul Frank, Vans and Casio trot out the plastic and rubber timepieces, most priced under $100.
THE LIST
The Age of Aquarius is dawning again.
 
MEN'S SPRING COLLECTIONS
Menswear takes on a cocooning cast: way easy and relaxed
With wrinkled, 'crumpled classics' and worn-in styles on the runways, you practically can go to work in your PJs. There's even a chance for you to ...
STYLE SCOUT
Cartier throws 'Love' bash in L.A. to launch new charity bracelets
A night of music, divas and the jeweler who loves them -- Cartier parties West Coast style.
 
STYLE PROFILE
Molly Ringwald: Pretty in Pucci
The actress rocked the 1980s with her vintage cool, but she's no slave to fashion nostalgia.
MEN'S SPRING COLLECTIONS
Supermodel Naomi Campbell hits the catwalk this time
Supermodel Naomi Campbell was all smiles when she turned up unexpectedly on the Dolce & Gabbana catwalk, a day after her much publicized sentencing on ...
 
L.A. CONFIDENTIAL
Muzer in L.A. rides the ethnic fashion vibe with Thai clothing and accessories
The Hollywood Boulevard shop imports goods made by village people in the country's northern mountains.
CASH OR CREDIT
Moccasins: They're comfortable, boho chic and everywhere
Minnetonkas, the originals, are still around. Now designers such as Jimmy Choo, Jessica Simpson and A.P.C. are jumping onboard.
 
MEDIA
Fashion hits the virtual world of video games
Gamers unleash their creativity on the fashion world as name brands get in on the action.
SHOPPING
Will Tom Ford's fashions suit die-hard 007 fans?
When Tom Ford announced he'll be dressing Daniel Craig in November's James Bond flick, "Quantum of Solace," it made sense to anyone who has watched ...
 
Review: New body shapers to fight the battle of the bulge
Our try-on tests rate the form-fitting labels Yummie Tummie, Spanx, Dr. Robert Rey, Shape fx and Assets by Sara Blakely.
THE LIST
In the month since the death of revolutionary French designer Yves Saint Laurent, tales from his illustrious life and career have been captured in ...
 
Los Angeles' hot hat: the stingy brim
Straw, plaid or madras, the narrow-brimmed fedoras are everywhere, from restaurants to farmers markets.
CASH OR CREDIT
Martin Margiela horse tee carries $1,395 price tag
For $20, you can find a similarly campy T-shirt online. Maybe too similar for artist David Penfound¡¦s taste.