Gucci, Armani Exchange debut stylish 3D glasses

Senior Features Writer

Oct. 28, 2010 10:30 AM PT

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3-D never looked so good. Gucci and Armani, two of the biggest names in Italian fashion, have announced plans to sell branded 3-D glasses for use while viewing movies and television in the increasingly common 3-D format.

Both unisex versions are based on the classic ‘80s aviator silhouette, are produced under license by Safilo Group, use the same technology in their lenses, and look pretty similar.

True, if you look close enough, there are subtle details; Gucci’s version bears its familiar green and red web stripe detail at the temples and center brow bar, and a ‘Gucci 3D’ logo on the right lens. The Armani Exchange-branded version (which the company describes as an updated navigator silhouette) has ‘AX 3D’ printed on the upper left lens and ‘Armani Exchange 3D’ printed on the left temple.

The biggest difference seems to be the price tag -- Gucci’s pair, which will be available exclusively at the brand’s U.S. boutiques in December, sells for $225, while the Armani Exchange spectacles, also available in December, will retail at Armani Exchange stores and online at armaniexchange.com for just $58.

-- Adam Tschorn

All the Rage

Adam Tschorn

Senior features writer Adam Tschorn is a former small-town newspaper editor, game-show question-and-answer man and fashion scribe who joined the Los Angeles Times in 2007. He currently covers a wide range of pop-culture topics with a focus on cannabis culture. Holding a B.A. in philosophy and an M.A. in journalism, he feels perfectly suited to looking at things, asking “why?” and writing down the answers.