Golden Globes 2012: Giorgio Armani and the Green Carpet Challenge

Jan. 15, 2012 5:20 PM PT

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Thanks to Livia Firth, Colin Firth’s wife, Giorgio Armani has made his first foray into sustainable fashion design. Livia Firth, who is the creative director of eco-consulting group Eco Age Ltd. in London, is wearing an Armani gown created out of fabric made from recycled bottles to the Golden Globes this evening.

The Firths hosted a brunch Saturday at the Soho House in West Hollywood to introduce this year’s Green Carpet Challenge collection of one-of-a-kind sustainable gowns by Armani, Tom Ford, Alberta Ferretti and others. The project is in its third year.

-- Booth Moore

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All the Rage

Booth Moore

As Los Angeles Times fashion critic from 2004-15, Booth Moore logged tens of thousands of miles covering the runways from L.A. to Paris and interviewing style leaders such as Karl Lagerfeld, Tom Ford and Donatella Versace.