Sony betting on Google to revolutionize TV

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Sony Corp. has unveiled its strategy to compete with Apple and Microsoft for control of the interactive television: team up with Google.

The electronics and entertainment giant played a key role in a presentation today in San Francisco to unveil Google TV, new software from the search company that will bring video and other content from the Internet onto television sets.

Sony will be integrating Google TV software into its Internet-connected televisions and Blu-ray players. That puts it in direct competition with a number of other devices that bring the Internet to the living room, including Apple TV and Microsoft’s Xbox 360 video game console.

For much more information on how Google TV will work and the challenges it faces, see the story on the L.A. Times’ technology blog.

--Ben Fritz