Classical music e-cards, with a philanthropic twist
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Two children enjoy a winter sled ride that takes them down the contours of a larger-than-life stringed instrument. In the background, the Los Angeles Philharmonic plays Mozart’s Flute Concerto in D.
The animated holiday e-card is suitably festive but it offers more than just a pretty picture. It’s part of a philanthropic project sponsored by Fidelity Investments in which the financial company said that for each card sent, it will donate a dollar to buy musical instruments for public school students. This is the second year that Fidelity has sponsored the program.
The L.A. Philharmonic’s e-card is just one of five classically themed greetings offered by Fidelity. The other participating orchestras are the Boston Pops, the Chicago Symphony Orchestra, the Houston Symphony and the North Carolina Symphony.
Cards are free to send and will be available online up to Dec. 31. A spokeswoman for Fidelity said that the financial company is planning to make its donations in the spring of 2010.
‘We work closely with the Mr. Holland’s Opus Foundation to recognize schools that need our support,’ said the spokeswoman. She added that donations will go to schools around the country, not just in the cities of the participating orchestras.
Fidelity said that last year, almost 50,000 e-cards were sent, raising $50,000. After the campaign, Fidelity said that it matched that amount and committed to donating a total of $100,000 worth of instruments to schools in need.
-- David Ng
