Fabio stars in electric vehicle PSA

Nov. 30, 2010 4:18 PM PT

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Think electric vehicles are hot? Just imagine how steamy things could get with Fabio thrown in.

Nonprofit advocacy group Plug In America has done just that, casting the ageless male model in its newest ad touting the benefits of driving a battery-powered car, though his camera time is limited to fewer than 10 seconds and has no dialogue.

The video, “Hype,” deals with oil industry “greenwashing” its environmental agenda. The group has released two other ads called “Cell Phone” and “Ocean Crude.”

Want some more Fabio? Head over to The Times’ Technology blog for more on his EV debut.

-- Tiffany Hsu

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Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.