Alton Brown’s book tour leads to Costco
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Alton Brown has been hosting his popular ‘Good Eats’ show on the Food Network for 10 years now. He combines genuine goofiness with educated enthusiasm for food. He’s hosted other TV shows, too, and written books before. Now ‘Good Eats: The Early Years’ is on shelves, with 140 recipes, dynamic layout and recent promo appearances on the ‘Today’ show and ‘The View.’ So where’s he going to be on book tour today?
Most authors are willing go anywhere readers are. And apparently in San Diego, readers are heading to a discount store to pick up 24-packs of chicken breasts.
Maybe it’s not as weird as it sounds. Costco sells food and books (admittedly, it also has cat litter, patio furniture, shaving cream, tubs of mayonnaise, batteries, Wild Turkey by the gallon, athletic socks and almost any other consumer good you can imagine, but bear with me). Not many places sell both books and food. Sure, there are cafes and coffee shops connected to bookstores -- but is there any other store that makes it a point to sell food and books?
Brown has written a book for people who like to eat. And, presumably, to watch his show on TV. Wait a minute -- Costco also sells TVs. It’s starting to make sense after all.
-- Carolyn Kellogg
