Only in Mexico: funeral advertising

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This ad campaign is currently being run across Mexico City on buses, bus stops and billboards by a funeral home. Coinciding with Day of the Dead celebrations in Mexico, the posters use images of skeletons having tea or enjoying a cruise on the river.

The tone of the campaign illustrates the attitudes toward death and the afterlife in Mexico, celebratory and sometimes irreverent.

-- Deborah Bonello in Mexico City