Slurp on at 7-Eleven on Saturday

July 9, 2009 12:39 PM PT

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

In the dog days of summer, nothing tastes better than a cold drink.

Especially a free cold drink.

7-Eleven said its 6,000 stores in the U.S. and Canada are preparing to give away close to 5 million free 7.11-ounce Slurpee drinks on Saturday, July 11 (that’s 7/11, get it?). The retailer is celebrating its 82nd birthday.

The annual tradition of giving away Slurpees on July 11 began in 2002. For this year’s promotion, special cups feature a code that allows customers to enter an online sweepstakes. Entrants can purchase $7.11 lawn tickets for concerts at select Live Nation venues across the country. (Some additional fees apply).

-- W.J. Hennigan

Money & Company

W.J. Hennigan

W.J. Hennigan covered the Pentagon and national security issues from Washington, D.C., before leaving the Los Angeles Times bureau in November 2017. While there, he reported on war, counter-terrorism, and the lives of American service members from more than two dozen countries and previously covered the aerospace and defense industry from Los Angeles. Hennigan earned awards from the National Press Club, the Gerald R. Ford Presidential Foundation, and was a contributor to the Los Angeles Times coverage of the terror attacks in San Bernardino that won a Pulitzer Prize in 2016.