Starbucks goes 'Blonde' with lightest roast yet

Starbucks goes ‘Blonde’ with lightest roast yet

Oct. 18, 2011 11:12 AM PT

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Starbucks Corp. is having a ‘blonde’ moment, adding its lightest blend ever to its selection of coffees.

Starting in January, the chain is to begin selling its Blonde roast in cafes and supermarkets, according to Reuters.

The brew, unveiled at an event Tuesday in Westwood, will have a more mild body and acidity than the dark roasts with which Seattle-based Starbucks is usually associated, the news service reported.

While some competitors such as Coffee Bean & Tea Leaf sell light roasts such as Kona coffee, others such as Peet’s Coffee & Tea stick to darker blends.

Jonathan Stark wants you to use his Starbucks card

-- Tiffany Hsu

Money & Company

Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.