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Money & Company

Ford-brand auto sales pass 2 million for first time since 2007

By Tiffany Hsu
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Sales of Ford-brand autos zipped past the 2-million mark for the first time since 2007, Ford Motor Co. said Friday.

With strong year-over-year gains recently from models such as the Ranger, the Explorer and the Escape, Ford’s namesake brand is set to finish 2011 in prerecession style.

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The Dearborn, Mich.-based automaker, the second-largest in the U.S., said that sales of small Ford-brand cars such as the Fiesta and Fusion are on track to finish up 20%. Light trucks may see a 30% gain.

Last month, 160,560 Ford-brand autos were sold –- a more-than-20% increase compared with the same month in 2010. As of the end of November, the company reported sales of more than 1.86 million Ford-brand vehicles.

Recently, the automaker said its retail market share has averaged about 15% -- its highest in five years. Ford also owns the Lincoln and Mercury brands.

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-- Tiffany Hsu

Money & Company
Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.

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