‘American Idol’ finale ratings surprisingly high
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The battle of the Davids propelled Wednesday’s ‘American Idol’ finale to one of the show’s best numbers ever, with 31.7 million viewers tuning in.
Rocker David Cook’s upset victory over the runner-up, teen crooner David Archuleta, capped a historic season for Fox, which amid the disruptions of the three-month writers strike became America’s most-watched network for the first time ever. It also notched its fourth straight season as No. 1 in adult viewers aged 18-49, according to data from Nielsen Media Research.
The 2007-08 TV season officially ended Wednesday.
The high viewership for ‘Idol’s’ Season 7 finale came as something of a surprise, because the show had seen lower-than-expected ratings this season. As recently as earlier this month, ‘Idol’ retreated to some of its softest numbers in years.
But the match-up between Cook and Archuleta evidently proved irresistible. In fact, the two-hour episode was the third most-watched ‘Idol’ finale, after the 2006 showdown between Taylor Hicks and Katharine McPhee (36.4 million) and the 2003 face-off between Ruben Studdard and Clay Aiken (38.1 million).
Last year’s contest, between Jordin Sparks and Blake Lewis, drew 30.7 million.
In Los Angeles, the ‘Idol’ finale overlapped for about 45 minutes with a closely watched game between the Lakers and the San Antonio Spurs on TNT. Yet both programs performed strongly in the local market, with ‘Idol’ capturing 1.3 million area viewers vs. the Lakers’ 1.2 million.
The ‘Idol’ finale was a welcome dash of good news for the broadcast TV industry, which has been brought low by the writers strike and ongoing viewer defections to cable.
Every network except Fox saw significant ratings declines this season, including CBS, which shed 16% of its average total viewers compared with last season. As a result, Fox snatched the crown for most-watched network away from the usual victor, CBS, with 11.1 million vs. 10.5 million (this data does not include the Wednesday results).
Among the ad-friendly demographic of viewers aged 18-49, Fox led the season while ABC and CBS, which both logged double-digit declines, tied for second.
Results for the May ‘sweep’ period, which local stations use to help set ad rates and which also ended Wednesday, were even worse. Every network posted losses, even Fox, which slipped 7%. NBC shed nearly one-fifth of its audience compared with a year ago.
Against that backdrop, the ‘Idol’ numbers assume even more importance, proving that broadcast TV can still deliver huge audiences with the right program.
-- Scott Collins
