Kim Kardashian set to make her NASCAR debut

By Austin KnoblauchSenior Editor, Sports

Feb. 4, 2010 9:24 AM PT

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Everyone in NASCAR is scrounging for sponsorship dollars these days, so it just makes sense that socialite sellout Kim Kardashian will be making her Sprint Cup advertising debut later this month.

The folks over at Tommy Baldwin Racing announced Wednesday that Kardashian will grace the sheet metal of driver Mike Bliss’ No. 36 Chevrolet during the Sprint Cup race at Las Vegas Motor Speedway on Feb. 28. It appears Reggie Bush‘s girlfriend has a new perfume (or personal fragrance) debuting Feb. 14, and her people feel the moving advertisement is the best way to push product.

‘We are extremely pleased to be partnering with Kim for this race and getting her involved in our sport,’ said team owner Tommy Baldwin. ‘She’ll certainly bring a lot of star power to the No. 36 Chevrolet.’

Kardashian also is scheduled to serve as the race’s grand marshal.

No word on whether the paparazzi plans on following the car the entire race.

-- Austin Knoblauch

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Austin Knoblauch

Austin Knoblauch is a senior editor in Sports at the Los Angeles Times, overseeing NFL coverage and digital initiatives. He previously worked as an editor and writer at NFL.com. He initially joined The Times in 2005, serving in various web editing and reporting roles. Knoblauch’s favorite sports are football, hockey and auto racing. He is a native of Southern California and graduated from Mount St. Mary’s University in Los Angeles.