Super Bowl ads: Snickers beats up Roseanne

By Austin KnoblauchSenior Editor, Sports

Feb. 6, 2011 4:52 PM PT

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Snickers hit gold last year with Betty White playing football and they’ve utilized the same concept with Richard Lewis and Roseanne Barr playing hungry loggers. It was definitely one of the funniest of the game so far.

Unfortunately, it continues to follow a trend of advertisers sprucing up old ideas for their 2011 Super Bowl ads.

Careerbuilder.com’s ad also found inspiration from its past ads, comparing incompetent co-workers to monkeys. It was pretty good, but it still has a way to go before it can challenge Snickers, Pepsi and Doritos for the Super Bowl crown.

You can check out all the commercials so far here.

-- Austin Knoblauch

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Austin Knoblauch

Austin Knoblauch is a senior editor in Sports at the Los Angeles Times, overseeing NFL coverage and digital initiatives. He previously worked as an editor and writer at NFL.com. He initially joined The Times in 2005, serving in various web editing and reporting roles. Knoblauch’s favorite sports are football, hockey and auto racing. He is a native of Southern California and graduated from Mount St. Mary’s University in Los Angeles.