Will Wright, creator of The Sims, talks about his latest game, Spore

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On Sunday, Electronic Arts will release Spore, one of the industry’s most anticipated game in years. The title lets players design creatures, develop tribes and civilizations and, eventually, take over the universe. Spore sprang from the quirky imagination of Will Wright, who also came up with Sim City and The Sims, a game franchise that’s sold more than 100 million copies in the past 8 years. What’s Spore like? We caught up with Wright at Comic-con in San Diego.

Watch Wright fashion a digital creature from scratch using the Spore Creature Creator.

Watch more interviews with Wright after the jump.

The Spore Creature Creator was released in June, allowing players to create and upload more than 3 million creatures in as many months. Wright explains how people develop stories around their digital creatures.

Players of Spore took days to turn up programming bugs that would take engineers months or years to find, Wright said. Then they lobby the company to keep the bugs.

Here, Wright talks about the types of critters players have created.

-- Alex Pham