VIEWING SPORTS : A FEAST OF ROUND BALLS FOR THE FANS

If there is one dominant sport on television this time of year, it’s basketball.

Each succeeding week there’s a proliferation of pro and college games in the TV listings. This weekend alone there are 15 telecasts: 11 college and 4 pro.

Looking ahead to next week, from Monday through Thursday, add 14 more--10 college and 4 pro--and that’s not counting the umpteen tape replays of games shown on cable networks all hours of the day and night. It’s a real round ball feast.

Of prime interest to NBA fans tonight is the Lakers meeting their new cross-town rivals again, the Clippers, at the Sports Arena. The tip-off is at 7:30 over Channels 9 and 51, with the incomparable Chick Hearn and Keith Erickson reporting.

Back in the days of Jack Kent Cooke when his Lakers were the only pros in town, we only saw the Lakers in action at home on TV when there was a Forum sellout during the playoffs or when CBS insisted on covering a weekend game here because of a commitment to advertisers to include network coverage in the huge Los Angeles viewing market.

Since the arrival of the Clippers, NBA fans here have been able to double their viewing pleasure. In addition to road games of both Lakers and Clippers, there’s been the added bonus of live telecasts between the two rivals.

Earlier today (11 a.m.), CBS carries the 76ers vs. Nets game from East Rutherford, N.J., with Dick Stockton and Tom Heinsohn.

Sunday’s college game of interest locally is another clash between those now old rivals, UCLA and Notre Dame, at Pauley Pavilion. NBC airs the game at noon (Channels 4, 36, 39), with Dick Enberg back in his old stomping grounds working a Bruin telecast with “Mr. Analyzer,” Al McGuire.

This is also the time of year when the networks like to flood the media with announcements. With no football or baseball goings-on to hog all the attention, now they can enlighten you with such stop-the-press-bulletins as:

“CBS Sports and the Big 10/Pacific 10 conferences have reached a multiyear agreement for the broadcast of college football games beginning in September, 1985. . . .”

“Andy Rosenberg, one of the most creative young directors in the TV sports industry, has signed a new long-term NBC contract . . . .”

“CBS Sports, the U.S. Military Academy and U.S. Naval Academy have agreed to a multiyear contract that allows CBS to telecast the annual football game between the academies. . . .”

ROUNDUP: Today, Basketball, Oregon vs. California, 11 a.m. (5) (51) . . . Golf, Elizabeth Arden Classic, 11 a.m. ESPN . . . Golf, Bing Crosby Pro/Am, 1 p.m. (2) (8) . . . Basketball, Washington vs. Arizona State, 1 p.m. (4) (36) (39) . . . Basketball, Georgia Tech vs. Maryland, 1 p.m. ESPN . . . Soccer, Guadalajara vs. World All Stars, 2 p.m., tape of Dec. 26 match (34) . . . Pro Bowlers Tour, from Miami, 2:30 p.m., tape-delay (7) (3) (42) . . . Basketball, Oregon State vs. Stanford, 3 p.m. (2) (8) . . . SportsWorld, 3 p.m. (4) (36) (39) . . . Wide World of Sports, 4:30 p.m. (7) (3) (42) . . . Indoor Track and Field, Dallas Times-Herald Meet, 5:30 p.m. ESPN . . . NBA Basketball, Knicks vs. Warriors, 8 p.m. WOR . . . Basketball, Nevada-Las Vegas Tourney, 10 p.m. (9).

SUNDAY: Basketball, Illinois vs. Houston, 10 a.m. (4) (36) (39) . . . Basketball, Arkansas vs. Georgetown, 10 a.m. (2) (8) . . . Golf, Elizabeth Arden finals, 11 a.m. ESPN . . . Golf, Bing Crosby finals, noon (2) (8) . . . Auto Racing, Daytona 24 Hours, noon WTBS . . . U.S. vs. World Amateur Boxing, Ireland, 1:30 p.m., tape-delay (7) (3) (10) (42) . . . Wide World of Sports, 3 p.m. (7) (3) (10) (42) . . . NBA Basketball, SuperSonics vs. Suns, 5 p.m. WTBS.