Garden Grove : Strawberry Festival Parade to Be Televised
The Garden Grove Strawberry Festival parade will be televised live on commercial television for the first time in its 28-year history, Assistant City Manager Mike Fenderson said.
The City Council voted last week to appropriate $155,000 toward production and televising costs, he said. The broadcast on KHJ-Channel 9 is to feature a dozen 30-second commercials--vignettes about life in the city.
The parade, part of the four-day festival that draws more than 300,000 people each year, has been televised on cable television the last two years, but officials want to gain a larger viewing audience.
City officials said they hope the event will generate good publicity about the city. The annual parade is scheduled for May 24.
Sign up for Essential California
The most important California stories and recommendations in your inbox every morning.
You may occasionally receive promotional content from the Los Angeles Times.
