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Bumper stickers, posters, and T-shirts proclaiming “BORN TO SHOP”’--is this the 1986 gimmick preying upon the vulnerability of those whose self-esteem is fed by invidious sanctions through the conspicuous consumption of merchandise; expensive goods often not necessary, but made tantalizingly available through the imprudent use of credit?

LISA MERRYMAN

San Juan Capistrano

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