‘Perry’ Boosts NBC in Sweeps
Associated Press
NEW YORK —
A high-rated “Perry Mason” movie highlighted another winning week for NBC, which was also poised to rack up its ninth “sweeps” month win in a row, according to A. C. Nielsen Co. ratings released today.
May is one of four months a year when local ratings are measured to determine advertising rates for network affiliates. With two days left in the sweeps period, NBC led with an average prime-time rating of 14.6, CBS was second with 13.7 and ABC was third with 11.2.
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