Two weeks after yanking its $20-million advertising...
Two weeks after yanking its $20-million advertising budget away from one Los Angeles agency, Denny’s Inc. has placed it at another. The La Mirada-based company, owned by TW Services, has hired the Los Angeles office of D’Arcy Masius Benton & Bowles to handle its advertising. Previously, the Los Angeles office of Foote, Cone & Belding created Denny’s ads while Western International Media did much of Denny’s media buying.
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