On RJR Nabisco firing the Saatchi &...
On RJR Nabisco firing the Saatchi & Saatchi DFS advertising firm, apparently because the agency created an ad promoting Northwest Airline’s new smoking ban:
“That’s amazing. It is really emotional and irrational.”
--Leonard S. Mathews, president of the American Assn. of Advertising Agencies
“We programmed the spot so as to reach business executives. We certainly reached the ones at RJR Nabisco.”
--Peter F. McSpadden, president of Saatchi & Saatchi DFS
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