LOS ANGELES COUNTY - News from Sept. 1, 1988

Saatchi & Saatchi DFS/Southern California has named Joseph J. Cronin vice chairman of the advertising agency. Cronin previously was executive vice president and management director on the Toyota Motor Sales account.

The Torrance-based agency also named Cathy Moylan vice president and account supervisor on the Toyota Motor Sales car marketing programs account. Moylan previously was account supervisor on Toyota’s car marketing programs.