Ad Makers Beating Path to Berlin Wall:...

Ad Makers Beating Path to Berlin Wall: In the month since the historic opening of the border between East and West Germany, advertising agencies for Pepsi-Cola, Coca-Cola, American Telephone & Telegraph and the fragrance marketer Quintessence each have filmed commercials at the wall. Pepsi-Cola Co. filmed a 30-second commercial at the newly opened Berlin Wall days after East Germany opened its borders. And Coca-Cola Co. plans to air a revised 2-year-old ad that featured a cast of 1,000 young people singing, “Promise us tomorrow, and we’ll build a better world for you.” The revised version will carry the message, “Today, as barriers between people come down, Coca-Cola celebrates the hope of a better tomorrow.”