NAME GAME: Ending a contest that drew...

NAME GAME: Ending a contest that drew worldwide attention and 10,000 entries--none of which were chosen--Fluorocarbon, a Laguna Niguel manufacturer, has changed its name to Furon (D1). . . . Corporate name changes can be risky. Landor & Associates, a San Francisco consultant, says people prefer names that “mean something.” One classic goof: a firm changed its name to a word that means “part of the lower intestinal tract.”