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When it was released last year theatrically (very briefly), Orion Pics tried to distance “Hearts of Dixie”--set in the South during the Civil Rights movement--from its controversial “Mississippi Burning.”

Ads for the film, which deals with the life-changing experiences of three co-eds in the South during the late 1950s, featured a romanticized pic of the three gals. The film died at the box office within a week.

Now the video box, to ship March 29, shows star Ally Sheedy in the midst of a race riot with the screaming tagline, “In the tradition of ‘Mississippi Burning’ . . . “

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