Life Magazine Will Turn Logo Green to Mark Earth Day
NEW YORK — Life magazine’s red-and-white logo is turning green in May to commemorate Earth Day. It’s only the second time in the magazine’s 53-year history that it has changed the color.
The only other time was when it appeared in black in 1963 after President Kennedy’s assassination.
“The last time Life’s logo changed color, it marked a moment of national mourning,” said Jim Gaines, managing editor. “This time we’re hoping to sound an alarm that may prevent worldwide mourning by future generations.”
The May issue includes several articles about the environment, including a cover story on trees. Earth Day is April 22.
The magazine’s white letters on a red background logo was introduced Nov. 23, 1936.
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