Candy Company Drops TV Ad After Protest by Schools
M&M;/Mars, bowing to pressure from a national coalition of girls’ private schools, pulled a television commercial Wednesday for one of its Twix cookie bars after the group protested that the ad portrayed all-girl schools in a negative light.
The commercial for Cookies-n-Cream Twix, which showed “good news-bad news” scenarios, implied that attending an all-girls’ school was “bad news.”
The company, a division of Mars Inc. with headquarters in Hackettstown, N.J., said it reviewed the commercial after receiving a mailgram from the Coalition of Girls’ Schools suggesting that students and their parents boycott Mars products.
Mars is the nation’s second-largest candy producer after Hershey Food Corp.
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