Robert B. Masson; TV Executive
Robert B. Masson, a broadcasting executive who in 1949 helped shape the format of the classic “Your Show of Shows” with Sid Caesar and Imogene Coca and four years later was named executive producer of Bob Hope’s specials, died Tuesday.
Herb Steinberg, a public relations executive for MCA, said his longtime friend was 75 and died at his Studio City home of lung cancer.
Masson came to TV in its infancy as program manager for the Young & Rubicam advertising agency, supervising many of the early network programs in an era when sponsors controlled broadcasting.
He retired as director of radio and TV programming for the Goodyear Tire & Rubber Co. in 1980. He is survived by his wife, Alice, and a brother.
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