RETAIL/LEISURE : Clothestime Selects Kresser/Craig as Its Advertising Agency
After a review that was narrowed to four of Los Angeles’ best-known advertising agencies, Clothestime Inc. chose a firm that considers its strength to be understanding how to pitch products to consumers in different markets.
That should come in handy for Kresser/Craig in servicing the Clothestime account, valued at up to $14 million a year. Clothestime Chairman John Ortega II has said that the chain operates a few of its off-price, women’s apparel stores in cities, such as Chicago and Philadelphia, where appealing to regional tastes is important and advertising effectively is difficult.
With the addition of Clothestime, the value of Kresser/Craig’s accounts now tops $100 million, spokeswoman Mary McNally said. Its other accounts include AM-PM Mini Markets, Daihatsu automobiles and Winston Tires, to name a few.
The firm successfully competed against the ad agencies of Della Femina McNamee; Foote, Cone & Belding and McCann-Erickson.
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