OTHER NEWS - Aug. 14, 1991

Unexpected Ad in Cigarette Maker’s Magazine: It’s one of the last places you’d expect to find a “No Smoking” sign: the inside cover of tobacco giant Philip Morris USA’s quarterly magazine. But it’s no mistake. Since last year, the William Wrigley Jr. Co. has conducted an ad campaign to promote chewing gum as an alternative to smoking. “It’s been a very successful campaign,” said William Piet, vice president of corporate affairs and secretary of Chicago-based Wrigley. “The whole concept is for when you can’t smoke. It’s offering smokers a choice in situations where smoking is prohibited.” The Philip Morris magazine, distributed free of charge, has a circulation of 10 million, a spokeswoman said.