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* Israel Erlich; Founder of Food Company

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Israel Erlich, 75, a pioneer Southern California poultry broker who established Erlich Foods International. He was born in Boyle Heights and attended Roosevelt High School. He got into his unusual business in the late 1940s when live chickens arrived at markets on the backs of flatbed trucks. Surviving competition from conglomerates, his company in West Los Angeles is now run by his nephew, Rueben Erlich. On Tuesday in Los Angeles of cancer.

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