ADVERTISING
Del Taco Moves Advertising Account: The Costa Mesa operator of Mexican-style fast food restaurants has moved its account to an advertising executive who formerly worked for arch-rival Taco Bell. A new agency, Los Angeles-based Italia/Gal, was created specifically to handle Del Taco’s account, valued at $8 million to $10 million. Kenneth Gal is the former executive vice president of Tracy-Locke/Los Angeles, which handled the Taco Bell account until May, 1989. The other principal, Carmen Italia, has operated Italia & Associates in Los Angeles since 1983.
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