Cloak and Dagger : A new company, Spyworld, takes a page from 007 by offering gadgets for surveillance and security. There’s even a teddy bear whose secret camera can keep an eye on the nanny.

VENICE — Junior’s room is adorable, with its Bellini youth bed and the signed original illustration from “Make Way for Ducklings.”

But what Westside toddler’s room is truly complete without a Nanny Cam? For a mere $1,200, this teddy bear with a tiny video camera secreted inside will document what really goes on between nanny and her charge.

Is she really just another gorgeous girl from Sweden or is she the worst thing since diaper rash? Paranoid parents want to know, and Nanny Cam is just the bear to tell them.

The Nanny Cam is one of the products developed and sold by Spyworld, a new Venice-based company that markets surveillance and security equipment and services. Spyworld is different from most other companies that cater to contemporary American fears in that it hawks its wares, not in some grim gun shop staffed by guys called Tiny, but from carts in the Westside Pavilion and Santa Monica Place.

In the market for something to surreptitiously record the dialogue when you meet your estranged husband to discuss why you should get everything since he got the secretary? Stop by the Spyworld cart and pick up a $79.95 shirt button with an electronic bug inside.

As founders Truth and Willis Daniels explain, they first got interested in the spy and protection business a few years ago when Truth was accosted while jogging on the beach near their Venice home.

A hostile stranger began yelling obscenities at her and knocked her down--in broad daylight, while other people stood around doing nothing. “I was terrified,” said Truth, 22. Frightened maybe, but not paralyzed. After considering her options, she decided to get a stun gun.

Not long afterward she was attacked again, on the Venice boardwalk. This time, she pulled out her stun gun and left her assailant on the ground. “Since then, I’ve seen the man, and he doesn’t bother me.”

The Daniels decided to sell stun guns like the one Truth carried after she discovered that “everybody I showed it to wanted one.” The devices, they told potential clients, are legal, can be disarmed so they can’t be used against you and won’t permanently disable the stunned person.

The couple began selling the stun guns door-to-door (the doors were usually office doors, since they discovered today’s private citizens don’t answer the door to strangers, including the Fuller Brush man). The first year, they say, they grossed $190,000.

Although it is legal to sell the items they stock, their use is not always kosher. Spyworld sells microphones, for instance, that could be used to eavesdrop illegally on conversations taking place up to five miles away. But the couple says that, by and large, they feel good about what they do, particularly in the area of making fearful people feel empowered.

Willis, 31, says their intent is to take “a humane and educational” approach to self-protection. They also feel they are doing a service by providing alternatives to guns. “A lot of people are carrying firearms,” Willis said. “It makes me extremely nervous.” Although Willis is 6-foot-1, he said he has had to brandish his stun gun four times in recent years.

Stun guns, starting at $39.95, are one of Spyworld’s best sellers. So is a book that tells people how to use the federal Freedom of Information Act. “We can’t keep it in stock,” Willis said.

The Daniels think they have only scratched the surface of the public’s desire for the kind of high-tech surveillance and security gear that Q used to dream up for 007. Variations on the Nanny Cam--say, a video camera hidden in an heirloom cuckoo clock--might be just the thing to find out if Granny is being abused at the nursing home. How about a similarly equipped telephone that lets you know if your employees are sacking the supply closet? And, given the number of latchkey kids in America today, who would object to a device that makes a child who is home alone sound like Arnold Schwarzenegger when he answers the phone?

In two weeks Spyworld will issue its first catalogue. The owners hope to make their equipment available for rent as well as sale. And they have big plans for the future.

“We’re going to get into designer ballistic clothing,” says Willis, who foresees a line of leather jackets, T-shirts and baseball caps that are both chic and bulletproof. They also want to develop a line of spy equipment for children, everything from fingerprint kits to optical enhancers. “Children will not leave our store,” says Truth, mother of Justice, 2.

Truth has not given up her ambition to become an actress, but she and her husband are happy doing what they do--enabling the public to determine whether their phones are bugged and selling wallets that spray dye onto the face of anyone who tries to steal them.

Willis says business has been good since they moved into the malls earlier this year. And, needless to say, this is one small business the riots didn’t hurt.

Says the purveyor of populist spy gear: “We know we’re not going to make people feel invulnerable, but we’re going to make them feel less vulnerable.” And, heaven knows, there’s money to be made in that.