Let’s Fix the Philharmonic
Martin Bernheimer’s review of Oliver Knussen conducting the L.A. Philharmonic on Dec. 4 depresses me (“A Philharmonic Adventure With Knussen,” Dec. 7).
As a baby boomer and market researcher, I would describe as incompetent the Philharmonic’s attempts to broaden its appeal to younger audiences. Last year’s concert/dance soirees primarily appealed only to a small portion of the desired baby-boomer market, the unmarrieds. Most boomer households consist of parent(s) with children ages 6-13.
This market is essential for the Philharmonic’s long-term survival. The Philharmonic should:
* Program the first month of the Philharmonic season with works appropriate for households with children ages 6-13. Schedule the concerts between 7 and 9 p.m. Use two medium-length intermissions rather than one long one. Allow conductors or composers or musicians to briefly introduce works.
* Integrate more works by local, contemporary composers--many of whom are world-class--into the concert season.
* Integrate more contemporary works by Asian, Latin American and African composers into concerts throughout the season.
* Program fewer third-rate works by composers with first-rate reputations, works primarily of academic interest.
DAVID MILLS
Los Angeles
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