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Putnam Berkley Seeks to Purchase Price Stern Sloan

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TIMES STAFF WRITER

MCA Inc.’s Putnam Berkley Group, seeking to expand further into the strong children’s publishing market, said it is negotiating to buy Los Angeles-based Price Stern Sloan Inc., best known for its top-selling “Wee Sing” cassettes and videos, for about $40 million.

The two companies confirmed that an agreement has been signed allowing Putnam Berkley to negotiate exclusively for at least 30 days to buy Price Stern Sloan at $9.625 a share.

In addition, Price Stern Sloan founders Lawrence Sloan and Leonard Stern have granted Putnam Berkley options on the 30% of the company stock they hold.

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Price Stern Sloan last year earned $1.4 million on $42.4 million in sales. About $33 million of its sales come from children’s products, with about $18 million related to the “Wee Sing” line of audiocassettes and videos.

Price Stern Sloan’s other areas of business include humor books, educational products, puzzles and games.

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