MARKETING AND MEDIA : Thrifty Drug Account Up for Review; Seven Agencies Being Heard
The creative portion of the Thrifty Drug Store advertising account is up for review, and AdWeek places its value at about $15 million.
The incumbent agency, Basso & Associates in Newport Beach, declined to comment on the review. Basso has worked for Los Angeles-based Thrifty since November, 1991.
Basso is a candidate to retain the account. One other Orange County agency, Heil/Brice in San Clemente, is in the running.
Thrifty is reportedly hearing pitches from five other agencies, including heavyweight Chiat/Day.
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