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10 Maui Resort Hotels Team Up to Reduce Room Rates : Discount packages are available at lodgings on three-mile stretch of Kaanapali Beach.

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Ten major hotels on the Kaanapali “resort row,” on the Hawaiian island of Maui, have joined together to lure senior travelers with special discount rates and packages.

Kaanapali, situated on a three-mile stretch of white-sand beach, is three miles from the historic whaling town of Lahaina and also has its own shopping center, Whalers Village, which has more than three dozen shops and restaurants. A free trolley shuttle connects all 10 hotels, Whalers Village, local golf courses and Lahaina.

Room rates quoted below do not include room tax.

* Royal Lahaina Resort (hotel and condominiums), telephone (800) 447-6925. 20% discount for travelers over 55 on all rooms through Dec. 23. (Standard rate, $130.)

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* Maui Marriott Resort, tel. (800) 228-9290. $99 rate to AARP members with 21-day advance reservations. Restaurant discount 20%, gift shop 10%. Valid through Dec. 25. (Standard rate, $185.)

* Kaanapali Royal (condos), tel. (800) 367-7040. Senior “Van-Go” package, minimum age 62; $187 per day includes deluxe two-bedroom suite, minivan rental with unlimited mileage. For one-week stay, seventh night is free. Valid through Dec. 19. (Standard rate, $220.)

* Sheraton Maui, tel. (800) 325- 3535 or (808) 661-0031. “Golden Guest” program for AARP members or others over 60; 25% off all rooms, upgrades when available, discounts at Sheraton restaurants and visitor attractions. Through Dec. 20. (Standard one-bedroom rate, $149.)

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* Hyatt Regency Maui, tel. (800) 233-1234 or (808) 661-1234. Age 55 or older, mountain-view room $218 per night through Dec. 19. From Dec. 20 to April 30, 1994, rate is $225. (Standard rate, $285.)

* Kaanapali Beach Hotel, tel. (800) 262-8450. Over age 55, $95 rate for 21-day advance reservations through Dec. 19. (Standard rates: one bedroom, $135; ocean view, $175; suites, $180-$195.)

* Kaanapali Alii (condos), tel. (800) 642-6284. Age 55 and up, 10% off all rooms through Dec. 15. (Standard rate: one-bedroom garden, $195.)

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* Maui Kaanapali Villas (condos), tel. (800) 922-7866 or (808) 667-7791. Age 55 and up, 20% off regular rates plus rental car with unlimited mileage. Through Dec. 21, one bedroom $79. (Standard rate, $109.)

* The Westin Maui, tel. (800) 228-3000 or (808) 667-2525. “Affinity Club” special rate offers garden-view room at $109 for senior members of any of these airline clubs: United Silver Wings, Northwest Seniors or America West Seniors. (Standard rate, $245.)

* Whaler On Kaanapali Beach (condos), tel. (800) 367-7052 or (808) 661-4861. AARP members get 10% off all rooms or fifth night free after four nights at standard rate. (Standard rate: studio apartment with garden view, $160.)

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