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KCET Officials Satisfied With August Pledge Total of $773,663

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Officials at KCET expressed satisfaction with the outcome of this month’s pledge drive, even though contributions were down from last August’s drive.

The 13-day viewer campaign, which ended Monday, attracted 11,029 pledges and totaled $773,663. Officials had hoped to equal last August’s drive, which netted $853,713 from viewers, but said they were happy nevertheless.

“Given the state of the economy, we’re very pleased,” said Laurel Lambert, spokeswoman for the station.

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At the same time, Orange County public television station KOCE Channel 50 raised $179,000 with its August pledge drive, besting last summer’s tally by about $8,000. The dollar total represents 2,664 pledges in new memberships and gifts.

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