TV FACTS

The final World Cup soccer game, in which Italy squared off against Brazil, was the most-watched of all the World Cup games on television from June 18 through July 17. Top 10 World Cup events, ranked by average audience percentage:

Rank Program Ntwk. Air date Aud. 1 Italy vs. Brazil ABC July 17 9.5 2 Brazil vs. U.S. ABC July 4 9.3 3 Romania vs. U.S. ABC June 26 6.8 4 U.S. vs. Switzerland ABC June 18 5.0 5 Brazil vs. Netherlands ABC July 9 4.1 Tie Romania vs. Sweden ABC July 10 4.1 7 Argentina vs. Nigeria ABC June 25 3.8 8 Spain vs. Italy ABC July 9 3.7 9 Belgium vs. Netherlands ABC June 25 3.4 Tie Saudi Arabia vs. Sweden ABC July 3 3.4

Source: Nielsen Media Research