The Train to Toyland May Soon Chug to a Halt : Still looking for Barbie or ‘Lion King’ stuff? With only 11 days left, you may already be too late.
Bad news Mom and Dad: Not one Amav 6-in-1--a game table that lets players switch from pool to Ping-Pong to hockey, soccer or two types of basketball--is left in the Western Hemisphere. (Or at least within driving distance of Southern California.)
If you haven’t gotten one of this season’s unexpected hits yet, chances are you never will. Same goes for “Lion King” video games and Barbie’s High Stepper Horse.
Meanwhile, despite cries of desperation from many parents, the latest White Ranger/White Tigerzord entries in the mega-hyped Mighty Morphin Power Rangers series can still be found in selected Toys R Us and Target stores, merchants say.
The popularity of the Amav table, recommended for ages 6 and up, came as a big surprise, says Alex Gerstenzang, zone merchant manager for Target. “We’ve had this table for three years. We only advertised it once. We had no idea it would take off the way it did,” he says. “Nothing is outselling the 6-in-1.”
Its price ranged from $129 at Target to $274 in F.A.O. Schwarz catalogue.
“It’s a really cool thing,” says Roozbeh Kashani, 10, of Sherman Oaks. “It’s educational, and you wouldn’t have to waste money at the arcade. After you do your homework you have all these cool games to play.”
“Forget the homework and do all the cool games,” counters Kashani’s friend Nicolas Ramirez.
With its 6-and-1 supply depleted, Target issued rain checks and offered its customers another table, the Fisher-Price 3-in-1. “But Fisher-Price was only able to ship half of the rain checks,” Gerstenzang says.
Hoping to avoid a similar run on its limited stash of new Barbies, Target pulled its Barbie ads early this month. Still, supplies of My Size Barbie, Gymnast Barbie, Dr. Barbie and Dance ‘n’ Twirl Barbie are low citywide.
Consulting his computer in El Segundo, Joe Ordile of Toys R Us foresees a Barbie doll drought beginning this weekend. “We can go about one more week, and then there won’t be any more product available,” the inventory control manager says of the hottest-selling models. Barbie’s High Stepper Horse won’t last even that long, he predicts.
Other toys on the way out include Tiger’s voice-altering Deluxe Talkboy; Kenner’s Ricochet remote-controlled cars; Knex construction sets; Jumpsie, a doll that bounces on a trampoline; Fisher-Price’s Great Adventure Castle, and Thomas the Tank Engine play sets.
Video games are also selling briskly, with Donkey Kong in the lead. It remains in good supply, but no one anticipated the demand for the game version of “The Lion King.” Both the Sega System and Nintendo supplies are slipping fast.
And the selection will only get worse during peak week. “The hot things really start to decline (in supply) after the 18th,” Ordile says.
Already, some parents have gone so far as to bribe stock clerks. “People will call me about Power Rangers stuff. If we have it, they’ll say, ‘I’ll give you $100 to hold it for me,’ ” says Mason Hasson, manager of Kay-Bee Toys in Glendale.
Chuy Iniguez, manager of the toy department in a North Hollywood Target, has had similar offers, “but by that time, I’m out of the toys and won’t get anymore so I haven’t collected. Not that I would.”
Ordile suggests calling the stores or their regional offices before joining the frenzy to find out which location has the best supply of an item. Or try the larger swap meets, Gerstenzang says. Often, the most coveted items wind up there.
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