Irvine’s 3D Movie Screen Does Boffo Business
- Share via
Early reports suggest that the high-tech, giant-screen, 3D motion picture screen at the Irvine Entertainment Center has been a success.
Operated by Newport Beach-based Edwards Theatres Circuits Inc., the Imax theater that opened March 15 recorded the highest-ever opening weekend for an Imax theater. The three-day opening drew 12,632 patrons, generating $95,437 in gross ticket revenue. On average, 95% of available seats were filled in the 460-seat theater.
During the first month of operation, the theater drew 103,000 movie-goers and generated box office receipts of $760,000. More than 75% of the theater’s seats were occupied during the first month. On weekends, 97% of seats are occupied, said Edwards Theatres President and Chief Executive James Edwards III.
Imax Corp., the Toronto-based creator of the Imax theater technology, reported recently that Edwards Theatres plans to add an Imax 3D theater to a 24-screen movie complex planned for an Ontario shopping center.
Greg Johnson covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5950 and at greg.johnson@latimes.com.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
