Paul C. Masterson; TV Executive and Charity President

Paul C. Masterson, 78, television executive who served as president of Permanent Charities. A native of Hardin, Mont., who grew up in Long Beach, Masterson began his broadcasting career with KECA in Long Beach and ABC radio in Los Angeles. He served in the Armed Forces Network during World War II and later went into television announcing. He emceed a local daytime show involving a scavenger hunt called “Masterson’s Madhouse” on KABC. He later became a vice president of ABC Television and helped create the network’s Entertainment Center in Century City. After his retirement in 1983, Masterson devoted himself to travel and charitable causes with his second wife, actress Gale Storm. Masterson was a past president of the Pacific Pioneer Broadcasters organization. On Friday in Laguna Beach of cancer.