A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

What: Videotape: “Connie Gomper”

Price: $9.95

This half-hour videotape, released two days after the Green Bay Packers advanced to the Super Bowl, will bring a smile to your face even if you aren’t a Cheesehead from Wisconsin. It’s a daffy story--sort of a “Wayne’s World” meets “Fargo”--of a fictional Packer fan, Connie Gomper, who has her own public-access talk show, “Gomper Gab.” Gomper is played by actress Cindy Sandberg, who does a terrific job. The parts of such people as Brett Favre and Coach Mike Holmgren are played by the real ones.

This is an NFL Films production, but it would never be confused with anything the late John Facenda did before he died of cancer in 1984.

An NFL Films producer, Greg Koh, created Connie Gomper for a weekly segment of “NFL Films Presents.” It ran in November. The show was such a hit, people from all over, not just Green Bay, began calling NFL Films in Mount Laurel, N.J., asking how to get a tape. NFL Films got so many requests it made a deal with PolyGram Video to distribute the tape nationally. The Packers cooperated nicely by winning their first two playoff games.

The story line--and we use that term loosely--is that Connie Gomper, after having Favre as a guest co-host on her show, is determined to have wide receiver Robert Brooks as a guest before Holmgren can get him for his show. She even chases Brooks around a grocery story trying to corner him. One reason she is after Brooks is because of his hit single, “Jump in the Stands,” which is featured in the video.

Shortly after shooting this scene--and a week before the show was televised nationally--Brooks suffered a season-ending knee injury. During a recent promotional conference call, Brooks, tongue in cheek, denied the chase scene in the grocery story had anything to do with the injury. Favre also took part in the conference call even though he was busy getting ready for the Carolina Panthers. Favre said he did it because of his affection for Gomper.

Sandberg stayed in character during the conference call and told a reporter who asked about her background that, as Gomper says in the videotape, she has been a loyal Packer fan since she was 14 years old--”From Bart to Brett.”

NFL Films is not saying who Sandberg is. “She’s from the Midwest,” NFL Films spokeswoman Michele Klein said. “That’s all we can tell you.” Doesn’t make any difference. It is Gomper and her charm--she answers most questions with “you betcha”--who is fast becoming a cult legend in Green Bay.