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El Nino Alert

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The latest sales pitch in the roofing business? El Nino. Temperatures may be soaring, but roofing companies are distributing flyers citing reports saying the coming winter’s storms may be the worst in 50 years. “Is your roof ready for El Nino?” one flyer asks. . . . Homeowners’ fears are indeed creating more work for roofers, says Renate Webb, part-owner of Delta Roofing Co. in Burbank. Her advice: Do the work now.

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