Video View

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 75%

Children’s: 15%

Television: 4%

Exercise: 3%

Other: 2%

Sports: 1%

Sports Video Vendors

Year-to-date share of the sports video sales market through Dec. 20 and current top-selling children’s videos:

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Company Share Current best-selling video World Wrestling Fed. 30.47% WWF: Austin 3:16 Uncensored PolyGram Home Video 21.04 MLB: Season of Their Lives Fox 20.50 Basketball: NBA 1998 Finals Warner Home Video* 8.65 WCW: Sing (Turner) Simitar 3.10 Hockey Video 3-pack Trimark 2.61 Ultimate Fighting Championship 2 Madacy 2.10 Wide World of Sports Bloopers PPI Entertainment 1.30 101 Sports Bloopers Goodtimes Home Video 1.25 World Wresting Fed.: Sunny

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Market Leaders Dec.. 14-20

Top video vendors, in percentage of sales in all categories:

Warner Home Video *: 22.4%

Disney: 18.3%

Fox: 10.0%

Paramount Home Video: 10.0%

Columbia: 9.7%

Universal: 8.3%

*Includes MGM, HBO, Turner, New Line, PBS and WarnerVision.

Source: VideoScan