Ad Ratings

Although it ran fewer commercials than some other advertisers, McDonald’s posted the highest ratings on national network and cable sports broadcasts during the week of April 20-26. Top-rated advertisers during the period:

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Brand/Product Household rating* Ads shown McDonald’s restaurants 148.3 88 Budweiser beer 128.6 105 AutoZone auto parts stores 106.6 82 Nike footwear 103.4 79 Miller Lite beer 98.7 66 Gatorade drinks 93.6 57 Miller Genuine Draft beer 76.1 39 AT&T-sponsored; event 74.6 62 Burger King restaurants 70.4 43 Coors Light beer 64.2 125

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service