TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 3.2

Season to date: 5.0

*

ABC

Last week: 2.8

Season to date: 4.3

*

Fox

Last week: 2.8

Season to date: 4.5

*

CBS

Last week: 2.5

Season to date: 3.6

*

WB

Last week: 1.2

Season to date: 1.6

*

UPN

Last week: 1.0

Season to date: 1.1

Size of group: 123,900,000

Early Morning

Ratings for adults 25-54

Network: NBC (Today)

Last week: 2.2

Season to date: 2.6

*

Network: ABC (Good Morning)

Last week: 1.5

Season to date: 1.5

*

Network: CBS (This Morning)

Last week: 0.8

Season to date: 1.0

Size of group: 116,820,000

Daytime

Ratings for women 18-49

Network: ABC

Last week: 2.6

Season to date: 2.6

*

Network: CBS

Last week: 2.4

Season to date: 2.4

*

Network: NBC

Last week: 1.45

Season to date: 1.78

Size of group: 62,660,0000

Late Night

Ratings for adults 18-49

Network: NBC (Leno)

Last week: 2.2

Season to date: 2.5

*

Network: CBS (Letterman)

Last week: 1.4

Season to date: 1.5

*

Network: ABC (Nightline/Politically Incorrect)

Last week: 1.2

Season to date: 1.5

Size of group: 123,900,000

Saturday Morning

Ratings for children 2-11

Network: WB

Last week: 3.0

Season to date: 2.2

*

Network: Fox

Last week: 2.3

Season to date: 2.8

*

Network: ABC

Last week: 2.2

Season to date: 3.0

*

Network: CBS

Last week: 0.6

Season to date: 0.7

Size of group: 39,430,000

Sources: Nielsen Media Research, networks

Note: Each rating point equals 1% of group.